I’ve been thinking a lot about why personal branding can feel so hard.
So I have this friend. Let’s call him Max.
Max has a favorite t-shirt.
It’s a Nirvana shirt that he got in high school when he skipped classes one day and drove up to Michigan with friends to see them play.
He’s worn this thing to pieces. It’s faded and the print has degraded.
For Max, it…
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