The “SO WHAT?” Method

I’ve had to learn to say, “So What?” whenever my brain offered me an unhelpful justification for why I shouldn’t try for something I wanted.

When you’re a creative for hire, you spend a lot of time serving others. Intuiting their needs. Digesting their brand, learning it inside out, even learning to love it. This isn’t bad; this is how we earn a living as creatives, generally speaking - we make things for others.

This can level up when you’re also a caretaker. Maybe you’re caring for a relati…