Today’s post focuses on a practical breakdown of the process of personal branding.
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Ultimately, your brand - what you represent and what you're trying to do - are things that YOU need to define. No one else can do this part for you. So, let's get into it!
Do you remember how last time I went into detail about "getting it all out of your brain" and into a file where you can look at it together? Today, I'm going to define that a little more clearly.
Your artboard or canvas area should have 3 initial buckets that you're going to be gathering information for: 1) Your brand parameters, 2) what you currently have, and 3) what you want to have.
For the brand parameters, I love to start with a good "what it is/what it isn't" list because it's a really simple exercise. And once it's done, you can use it as your litmus test as you examine different options.
What do you want to lean into? What do you want to stay away from? Write it down in the form of simple phrases or adjectives.
Let's move on to adding what you've currently made. You've probably made at least a few ideas already. No matter how rough they are — and even and especially if, you dislike it — add it in. Examples of what I mean, below.
Okay, finally - let's put down all the things you want to have (including the practical stuff like a tagline explaining your offerings).
That's it! You're done with Step 1.
In my new branding course, I'm going to show you how to organize everything you gathered into buckets relevant to elements of a branding system to then make informed decisions about your logo, workmark and color palette.
But this should be a great basis for you to already start seeing some amazing possibilities.
Anyways - toodleoo - I'm off to enjoy my Saturday. Have a great weekend. Back with something a bit less dense next time ;)
-Cathy